Launch Overview: Envoy Workplace
I led the launch of Envoy Workplace: a solution that unified multiple standalone products into one centralized dashboard for optimizing workplace operations. This launch involved transforming how we sold, priced, and communicated our value to the market, while internally aligning GTM, EPD and Finance under significant time pressure. Explore more about the launch process below.
$400K
EXPANSION REVENUE
+60%
COMPETITIVE WIN RATE
95%
RETENTION OF HIGH-RISK ACCOUNTS
+20%
FULL PLATFORM DEALS IN PIPELINE
The Problem
Results at-a-glance
First 90 days
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As more companies began implementing formal onsite policies, previously mission-critical solutions like hot-desking and proof of vaccination status were no longer needed.
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Adoption rates began declining across space booking products and customers were growing frustrated with unreliable, fragmented data.
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Companies needed a way to measure performance of their onsite policies in order to right-size real estate and staffing investments for hybrid schedules.
The Solution
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Pull usage data from Desks, Rooms, Deliveries, Visitors, employee scheduling, and key integrations into a comprehensive occupancy dashboard with custom metrics and visualizations.
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Transition from selling point solutions for space booking, delivery management, and onsite collaboration to tiered packages of an end-to-end workplace management solution.
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Craft new narrative emphasizing value and necessity of reliable occupancy data for key use cases: hybrid scheduling, move management, and physical security.
The Process
An overview of the GTM rollout process for Envoy Workplace, and my cross-functional partners for each initiative.
Pricing Research
Sales, Customer Success, SOPs, Engineering, Finance, C-Suite
Messaging (testing + validation)
Closed Beta
Product, Engineering, Design, Customer Success
12 weeks out
Enablement Sessions
Sales Enablement, Design, Sales, Customer Success
Media outreach, SEO + thought leadership content
6 weeks out
Open Beta / Early Access
Demand Generation, Channel Sales, Support
+
Launch Day
Press release
Industry publications
Emails
Website updates
In-product engagement
Paid advertising
Outbound sales playbook
Changelog
Webinar promotion
Sales assets
Supporting Assets
Below is a sampling of customer-facing assets created to support Marketing, Sales, and Customer Success efforts to drive Workplace new business and expansion.
Product page
View live page
Pitch deck slides
One-pager
