Marketing & Sales Enablement Assets
On this page, I’ve rounded up a range of high-performing assets I’ve created and project managed to empower GTM teams and accelerate deal progression at various funnel stages.
Video: Introduction to Radius
I personally conceptualized, pitched, storyboarded, scripted, oversaw casting and shooting, and activated this video (and its many repurposed versions) within the GTM org and across core channels.
Interactive Self Assessment for Team Leaders at Mega Brokerages [preview version in Lovable]
Purpose: This tactical checklist is designed to steer team leaders towards the conclusion that owning their brokerage is the logical next step. Its original purpose was to support our entry into New York, a market dominated by mega brokerages.
Prospects’ results allowed our sales team to facilitate more strategic and consultative early discussions with target accounts.
One-pager: EU Data Residency
Purpose: Summarize offerings supported by our EU Data Centre to build confidence with EMEA prospects.
Brochure: Natural Language Processing
Purpose: Explain the benefits of complex technology to prospects and customers in an approachable, relatable way.
Interactive Demo Portal
Purpose: Provide prospects with hands-on examples of key use cases and motivate them to schedule a live demo.
Feature-Benefit Flashcards
Purpose: Align sales on our latest messaging for key use cases as part of an interactive Sales Kick Off session.
Buyer Persona Trainings
Purpose: Educate sales, success, and marketing teams on target audiences, decision-making dynamics, and messaging tactics.
Video: IBM Maximo Integration
Purpose: Illustrate the benefits of integrating IBM Maximo with Zinier to drive resales from this key partner.
Video: On-Demand Platform Demo
Purpose: This recorded demo provides an informative overview of Radius’ solutions by mimicking a real-life scenario from start to finish. This is a gated asset designed to bridge the gap between solution awareness and demo registration.
Including this video as a low-lift alternate CTA on our “request a Demo” page allowed us to capture, nurture, and qualify leads on a timeline that better suited their business needs.