Envoy Connect

The simplest, most secure visitor management solution for multi-tenant commercial buildings.

New industry, new buyer, new sales motion, new pricing model—this launch had it all.

I was the sole PMM driving the cross-functional effort to bring Envoy Connect to market, in partnership with Brookfield Properties, a leading global real estate operator and key Envoy investor.

The Problem

  • The typical Envoy Visitors use case was designed for a single company, not a property manager and multiple tenants with varying tech stacks and numerous employee directories.

  • Acquiring and retaining tenants had become more challenging than ever for landlords and property managers.

  • Properties often relied on-premise, rigid security software that required significant manual work to run.

The Solution

  • The MVP included role-based dashboards and curated workflows for security staff, front desk reception, and even remote reception.

  • Design a solution so seamless and intuitive that tenants can adopt quickly with minimal training.

  • Address the unique complexities of ground floor security, but using the clean, user-friendly interface of Envoy Visitors.

Addressing these challenges drastically increased Envoy’s TAM by enabling support for owner-operators of multi-tenant buildings.

Envoy Connect also introduced vast expansion opportunities for both existing and net new accounts.

Here’s why:

Every tenant in an Envoy Connect-powered building is automatically provisioned a free Envoy Visitors license and enrolled in lifecycle nurture programs. Getting in at the ground floor in these buildings literally invites the opportunity for exponential growth via tenant upsell, expansion, and advocacy.

In many cases, buildings already have existing Envoy customers occupying one or more suites or floors. This means built-in Envoy champions who can provide social proof of the benefits of Envoy Premium plans, with the added incentive of referral bonuses.

The Process

1. Optimize strategy with market insights

Competitive Intel

Assess primary competitors via:

  • Commercial landlord interviews, site visits, online research

Use these insights to inform:

  • MVP requirements

  • Foundational positioning approach

  • Pricing model

Beta Program

Closed beta with two Brookfield properties

  • Weekly feedback-driven workshop calls

  • Onsite tenant onboarding sessions

Leverage beta insights for:

  • UX refinement

  • MVP integration prioritization

  • Launch day testimonials

Feedback

〰️

Research

〰️

Iterate

〰️

Feedback 〰️ Research 〰️ Iterate 〰️

2. Enable Sales & Customer Success

Training sessions for designated group of Enterprise AEs and CSMs covering:

  • Product Deep-Dive

  • Personas & Buying Behavior

  • Core Messaging & Positioning

  • Competitive Landscape & Objection Handling

  • Outreach, Discovery, Pitch, Demo Guidelines

  • Pricing Structure & Quoting

  • Lead Management for Landlords vs. Tenants

Trainings culminated in several certification programs based on role:

  • Landlord/Property Manager Pitch Certification

  • Landlord/Property Manager Demo Certification

  • Tenant Onboarding Certification

  • Tenant Upsell Demo Certification

3. Make a splash on Launch Day

$1.2M

pipeline

Messaging Refinement

Create initial versions of:

  • Core product positioning

  • Persona-based messaging for landlords, owner-operators, property managers

Validate and iterate continuously based on:

  • Beta program insights

  • Site visits and landlord interviews

Enablement Resource Hub

Available in Guru/Confluence

Portfolio Managers

Property Managers

Tenant Upsell

Pitch Decks

One-pagers

Solution Overview - Landlords

Solution Overview - Tenants

Solution Overview - Employees

Recorded Demos

Solution Overview

Landlord + Tenant Onboarding

Flagship integration setup

Quick Reference Guides

Pricing Calculator

Integration FAQs

Competitor cheat sheets

Press & Media

Media embargo with TechCrunch

CEO-authored announcement blog post

Customer Comms

Email and in-product announcement to customers leasing from multi-tenant buildings

Announcement email from CEO to strategic prospect accounts

In-Person Event

Tenant-Focused Lobby Event - Brookfield LA

  • CEO keynote

  • 1:1 onboarding and training

  • Product workshops for upsell pipeline

Early Results (First 90 days)

99

tenants onboarded

35

active pilot programs

Sample of Supporting Assets

Envoy CEO Larry Gadea explains why Envoy Connect is pivotal at this moment in time, and describes Envoy’s vision for interconnected workplaces.

Our main landing page created for Envoy Connect breaks down the solution benefits for commercial landlords and property managers.